About the Change Opinion Awards 2014

The Change Opinion Awards 2014 took place on 15th May, 2014.

The ability to change opinion is critically central to your cause. The awards show how campaigns have achieved this, and celebrate the best examples.



There were four categories:

Innovation Award – a campaign that has changed opinion by employing an approach that has not been seen before.

Media Award – a campaign that has made the most of media impact.

Politics Award – a campaign that has changed policy or had an effect on the political narrative.

Stakeholder Engagement Award – a campaign that has actively engaged with its stakeholders, then changed their strategy to positively affect visibility or commerciality.

A Campaign of the Year Award was also awarded.

All winners were selected from the Westbourne100 by our panel of independent judges.